REGIONAL WORKFORCE COUNCILS ADOPT ALABAMAWORKS! BRAND FOR WEBSITES
The new Alabamaworks.com website is the go-to place for both Alabama businesses looking to fill jobs and for Alabamians looking for work or job training. Last month, the website and the new AlabamaWorks brand and logo were unveiled at news events in Montgomery and Birmingham, and based on the broad news coverage and many comments received, I can confidently say AlabamaWorks is off to a great start.
But the launch of the statewide brand and the statewide Alabamaworks.com website is only the first public chapter for our new unified workforce system. Over the coming months, the focus will shift to our seven reconstituted Regional Workforce Councils that carry the AlabamaWorks brand. It is through these Regional Workforce Councils that the residents and businesses of every county, city, town and community of Alabama will be served in meeting their workforce development needs.
In November’s newsletter, I noted that the AlabamaWorks name has been extended to each Regional Workforce Council by incorporating a geographical locator with the name. But there is more to the branding of North AlabamaWorks, East AlabamaWorks, West AlabamaWorks, Central Six AlabamaWorks, Central AlabamaWorks, Southeast AlabamaWorks and Southwest AlabamaWorks than just the names.
An important and essential element of the rebranding is the task of the seven regional AlabamaWorks councils to create their own websites to meet the needs of residents and businesses in their regions. The websites will be uniform in that they share a common, user-friendly design style aligned with the new brand and directly linked to Alabamaworks.com. But they also will be adaptable to the specific needs of the regions.
These regional websites will be easy for our consumers – employers and job seekers – to remember and find, as they all incorporate Alabamaworks in their names. For example, northalabamaworks.com and eastalabamaworks.com.
Easily accessible, user-friendly and readily identifiable websites are key to bringing all the component services – education, training, counseling, placement, etc. – under one brand, with the goal of creating the best workforce development system possible for Alabama residents and businesses.
Visit the AlabamaWorks website here.